India has given Coke a challenge, with rainwater harvesting to meet their own needs and the needs of the people they share water reserves with and building on their promise; Coke is doing good.
“The Coca-Cola Company exists to benefit and refresh everyone that it touches.”
That is the Coca-Cola Promise and with festivals like the Jal Tarang 2006, where Reduce, Reuse, Recycle and Recharge of water were central themes, Coke builds on that promise effectively.
Paper & PET recycling, health, disaster relief and most of all education; Coke in India is making a difference.
Education is the key to making sure that everyone has water in India, and Coke rainwater harvesting projects have totaled more than 270 RWH across the country.
Qoute: The company’s business should refresh the markets, protect, preserve and enhance the environment and strengthen the community… Coca-Cola India provides extensive support for community programs across the country, with a focus on education, health and water conservation.
With 50 more rainwater harvesting structures planned for 2007, 10 in Delhi alone, Coke is slowly but steadily making a difference in the way business has traditionally been done.
Coke makes a lot of money off of the labor and water it extracts in India and traditionally, foreign companies take the money they make and put it back into their own economies rather than the foreign market.
Instead of doing either, Coke is going straight to the source, Coke is going straight to the people that make its money and helping them directly with what they need most, education and structures that harvest rainwater in more self-reliant and sustainable ways.
Now that is an ethical use of power that is for the greater good!
Simple things, like how to use a Drip Gauge can really sensitize a person, especially when there is an ongoing concern for awareness in water conservation.
Rainwater harvesting in India is a way of seeking out cultural identity; how many companies can say they help people get back to their roots?
Searching for the needs of today through quality education and infrastructure for better rainwater harvesting techniques and knowledge, that tomorrow, the grandchildren of our grandchildren, may be the wiser.
Coke rainwater harvesting in India builds on the Coke Promise with a steady and sustainable pace.